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RVP × FOCAS — Statement of Work v13 (Phased Engagement)
STATEMENT OF WORK · CONFIDENTIAL
Revolutionary VP Studios
PREPARED FOR
Zachary Guerra & Daniel Strauch
Co-Founders, Revolutionary VP Studios

Phased engagement.
Aligned to October 2026.

Five phases. Construction-friendly start. Launch-window peak. Scale-down after.
J. Marcus Howard · President & CEO, EthosM2
stayfocas.com · ethosm2.com
FOCAS Growth Framework
A product of EthosM2
May 2026
01 · The shape of the engagement
Confidential

Phased, not tiered. Aligned to October.

Every dollar points at October revenue.
Construction is the cash gravity right now. Phase 1 is light, lifts modestly through summer, and reaches full amplification in the launch window.
Capture now, release on cadence.
The fear is overpromoting before a hard open date. We document now and hold release until the trailer cadence opens — teaser at six months, trailer at six weeks, fast press at two weeks. Pipeline filled, no premature reveal.
Coordinated with construction, not bolted on.
Optic8 runs the physical build. EthosM2 runs the digital infrastructure. One coordinated layer, both directions, through opening and beyond.
This SOW replaces the single-tier pricing in v12 with a five-phase ramp. Same workstreams. Different shape. Built to fit your cash flow and your launch.
FOCASGrowth Framework™A product of EthosM2
02 / 13
02 · The framework, mapped to October
Confidential

Foundation → Operations → Conversion → Amplification → Scale.

F
Foundation
Jun – Jul 2026
Web redesign, EM2-BOS™ funnels + pipelines, GMB, AEO/SEO suite, vocabulary, ICPs, voice, vault, calendar.
O
Operations
August 2026
EM2-BOS™ automations + workflows go live. CRM, response SLAs, ICP routing, content + press templates ready.
C
Conversion
September 2026
ICP landing pages, INTENTIVE™ keyword claims, soft press teaser, local SEO radius push.
A
Amplification
October 2026
Launch press cycle. Catalyst Pro 2–3/mo, PrimeTime, full INTENTIVE™ saturation, AI indexing live.
S
Scale
Nov 2026 →
Compounding organic, repeat ICP funnels, certifications and partnerships activated.
The trailer cadence
Six months out: teaser. Six weeks out: trailer. Two weeks out: fast press. The phases line up.
FOCASGrowth Framework™A product of EthosM2
03 / 13
03 · Phase 1 · Foundation · Jun – Jul
Confidential

Build the digital ground. Lock the strategic ground.

Digital infrastructure
Web redesign of revolutionaryvp.com — new site architecture, ICP-aware structure, capture-vault hookups, built for conversion and ready for INTENTIVE™ keyword work in Phase 3.
EM2-BOS™ funnels + pipelines built — funnel architecture by ICP, pipeline stages from inquiry to booked, CRM fields and tags configured, intake forms live, calendar wired in. The rails are laid. Manual operation works from day one; automations turn on in Phase 2.
Google My Business optimization — listing claimed and optimized, near-me radius set, photos and capability descriptions current, review pathway live.
AEO + SEO suite deployment — site-wide audit, schema markup, AI-citation readiness, technical foundation that makes Phases 3–4 amplification actually index.
Strategic foundation
ICP definitions by capability — events, film production, immersive brand experiences, smaller-scale work. Each with buyer profile, decision cycle, entry point.
Vocabulary architecture — trademark-eligible language for what RVP does. The owned terms AI surfaces and trade press will cite.
Brand voice spec — written, approved by Zach. The reference for everything public-facing from here forward.
Content vault + working capture calendar — naming convention, storage architecture, shared calendar where you, Eric, and our team coordinate event coverage.
What it produces
A site that converts. A digital footprint indexed and ready. Funnels and pipelines built by ICP — ready to run manually now, ready to automate in August. Vocabulary, voice, and a vault filling weekly.
FOCASGrowth Framework™A product of EthosM2
04 / 13
04 · Phase 2 · Operations · August
Confidential

Turn the engine on.

Automations + workflows go live
EM2-BOS™ automations activated — the funnels and pipelines built in Phase 1 now run themselves. Inquiry routing, hold confirmations, follow-up cadences all firing without manual lift.
Response SLAs live — acknowledgment in minutes, human reply within one business hour for production inbound. Documented escalation path.
Workflow triggers turned on — ICP-based routing, tour scheduling automation, drip sequences by pipeline stage, AI voice / chat assistance where it serves.
Content + press readiness
Blog framework built against the voice spec, ready to publish on cadence.
Press release templates for capability moments, event recap, partnership announcements. Pre-staged.
AI citation indexing groundwork — site structure, schema, source clarity. The technical work that makes Phase 3 amplification actually surface in ChatGPT, Perplexity, Claude, Gemini.
What it produces
The engine runs. Leads route themselves. Responses fire on cadence. Content infrastructure ready to publish on schedule, not improvise. Decision-makers get their time back.
FOCASGrowth Framework™A product of EthosM2
05 / 13
05 · Phase 3 · Conversion + Soft Amplification · September
Confidential

The teaser opens.

Conversion layer
ICP-segmented landing pages — events buyers, agency producers, brand experience leads, smaller-scale users. Each with its own pitch, proof, next step.
INTENTIVE™ keyword claims begin — first wave of production-buyer terms, ranked by intent.
Local SEO + near-me radius push — extended to 10 miles. Capital region buyers see RVP automatically.
Soft amplification
First soft press push through Catalyst Pro — targeted industry channels. The teaser. No date commitment, just curiosity build.
AI citation indexing goes live — Phase 2 groundwork starts producing results in ChatGPT, Perplexity, Claude, Gemini, AI Overviews.
Early ICP signal — which channel and message is producing. Informs Phase 4 targeting.
What it produces
First measurable inbound from organic and intent search. A teaser cycle that builds curiosity without committing to a date.
FOCASGrowth Framework™A product of EthosM2
06 / 13
06 · Phase 4 · Full Amplification · October
Confidential

The launch press cycle.

Distribution
Catalyst Pro press releases at 2–3 per month, distributed through 400+ Google News verified outlets.
PrimeTime amplification — 500+ regional NBC, ABC, CBS, Fox affiliate websites per release. Narrative we control, surfaced where buyers and agencies see it.
Launch coverage push — opening, first productions, the credibility moments. Coordinated with Optic8's Epic Games / Unreal certification announcements where they land.
Authority + search
Full INTENTIVE™ saturation — second and third wave of keyword claims locking the search bar before AI even renders.
Trade press positioning — Variety, Deadline, Hollywood Reporter, TV Tech, Cynopsis, Production Hub, regional trades. Indexed through the press cycle, feeding the AI surfaces.
60+ directory submissions — ProductionHUB, Filmtools, regional film commissions, event venue databases, AV/staging directories.
What it produces
RVP indexed across every surface a buyer or producer searches — Google, AI assistants, trade press, regional news. Pipeline of warm and hot leads by ICP. Asset library compounding into investor materials and case studies.
FOCASGrowth Framework™A product of EthosM2
07 / 13
07 · Phase 5 · Scale · November onward
Confidential

Compounding.

Sustain
Sustained press cadence at 1–2 releases per month through Catalyst Pro and PrimeTime.
INTENTIVE™ maintenance + expansion as RVP's capability set grows.
AI citation indexing audit — adjusting structure as ChatGPT, Gemini, Perplexity shift their citation behavior.
Optimize
ICP funnel optimization based on Q4 data — which channel converted, which message landed, where to double down.
Partnership + certification activation — Epic Games certification leveraged, Optic8 partnership amplified, SHRM adjacency if it serves.
Quarterly strategic review — what compounded, what needs new energy, where to lean for Year Two.
What it produces
Steady inbound at the lower-end of the cost curve. Less paid, more organic, more referral. RVP as the cited authority in the DMV virtual production category — not a contender, the reference.
FOCASGrowth Framework™A product of EthosM2
08 / 13
08 · How we work together
Confidential

Light approval. Working calendar. Clear cadence.

01
Approval flow
EthosM2 edits and delivers. RVP approves what goes public at your discretion. No back-and-forth gates. The voice spec from Phase 1 keeps everything aligned without manual review on every piece.
02
Working capture calendar
Shared calendar lives in Phase 1 onward. Events confirmed for capture, who's covering, where assets land. You, Eric, and our team work from one source of truth.
03
Cadence
Weekly pipeline check-in (15–20 min). Monthly attribution + system health report. Per-phase alignment session to confirm one phase complete, the next ready to open.
Trust is already established. The work shows itself. This SOW respects that — light on process, heavy on delivery.
FOCASGrowth Framework™A product of EthosM2
09 / 13
09 · Investment ramp
Confidential

Construction-friendly start. October peak. Scale-down after.

PhaseWindowMonthlySetupFocus
Phase 1Jun – Jul$2,500 / mo$3,500 *Foundation. Web redesign, EM2-BOS™ funnels + pipelines, GMB, AEO/SEO suite, vocabulary, ICPs, voice, vault, calendar.
Phase 2August$4,900 / mo$2,500Operations. EM2-BOS™ automations + workflows go live. Response SLAs, ICP routing, content + press templates.
Phase 3September$7,500 / mo$2,000Conversion + soft amplification. Landing pages, INTENTIVE™, teaser press push.
Phase 4 · LaunchOctober$10,300 / mo$2,000Full amplification. Catalyst Pro, PrimeTime, full INTENTIVE™ saturation, launch cycle.
Phase 5Nov 2026 →$7,500 / mo—Scale. Sustained press, AI indexing audit, ICP optimization.
Total over the launch window (Phase 1 through Phase 4, 5 months)
$35,500monthly fees + $10,000setup = $45,500
* Phase 1 setup paid in three milestones: $1,500 deposit on signing · $1,500 once site + INTENTIVE™ are live · $500 at Phase 1 close / Phase 2 kickoff. Setup fees for Phases 2–4 roll if the engagement signs through Phase 4 together. Phase 5 continues at $7,500 / mo with no further setup.
FOCASGrowth Framework™A product of EthosM2
10 / 13
10 · Both directions
Confidential

What you get. What we need from you.

WHAT ETHOSM2 DELIVERS
Web redesign + EM2-BOS™ web infrastructure — site, hosting, operations layer.
Google My Business + AEO/SEO suite — foundational visibility from day one.
FOCAS framework workstreams across all five phases.
INTENTIVE™ keyword claims at the tier appropriate to each phase.
Catalyst Pro + PrimeTime distribution at the cadence the phase calls for.
AI citation indexing and 60+ directory submissions.
Working capture calendar + asset library architecture.
Weekly check-ins, monthly attribution, per-phase alignment. Direct access to J. Marcus Howard for strategic alignment.
WHAT WE NEED FROM RVP
Heads-up on events worth capturing — added to the working calendar as soon as confirmed.
Voice approval on the brand voice spec in Phase 1. After that, light approval on what publishes at your discretion.
Access to existing brand assets — logo, founder bios, capability descriptions, any prior press materials.
Site copy collaboration in Phase 1 — we draft, you refine, Zach approves the final voice.
Founders' availability for short capability sound bites when natural opportunities arise.
Net-15 payment terms on each phase invoice.
FOCASGrowth Framework™A product of EthosM2
11 / 13
11 · What we ask in return
Confidential

Partnership, not vendor.

The pricing above is sized for collaboration during your construction window. None of what follows is a dollar ask. These are the reciprocal terms that make the partnership work for both sides — sweat equity in exchange for access, presence, and adjacency to what you're building.
01 · Space access
Podcast room + co-working access
Availability of the podcast room and co-working areas for Ethos client walkthroughs, meetings, and content capture. In exchange: I serve as executive liaison / sales front and semi-buffer to you and Zach when it helps — qualifying inbound, hosting initial conversations, freeing your time for the work that needs you.
02 · Reciprocal citations
Partnership badges, both directions
RVP cites Ethos as: Official Marketing & Strategy Partner.
Ethos cites RVP as: Official Virtual Production / Photography Studio & Live Event Partner. Public, brand-side, reciprocal.
03 · Dark-day access
Top-3 right of first refusal
First call on dark studio days — up to three per month — for still photography and lobby media wall work (executive interviews, EPK production). Lets Ethos build production / event lead relationships in parallel and bring our roster into your space.
04 · Executive extension
Build an inside multi-tiered executive
Hands-on training with Optic8 and the tech vendors to build and execute virtual set design end-to-end. The point isn't fluency for marketing — it's building an inside multi-tiered executive who extends the arms of the co-founders. Creative, technical, sales, management. Real work off your plate, not commentary from the outside.
05 · Post-launch role
In-house social media content manager
Once doors open, Ethos serves as the in-house social media content lead for RVP — leveraging our Media Pipeline system. Activates at Phase 4 / launch.
Reference: stayfocas.com/marymount26
These terms travel alongside the SOW. The favorable pricing reflects them; without them, the engagement reverts to standard tier pricing. Better to say it now than discover it later.
FOCASGrowth Framework™A product of EthosM2
12 / 13
12 · Next 14 days + sign-off
Confidential

Ready when you are.

This SOW is valid for 30 days. Sign-off on Phase 1 alone is enough to start — the remaining phases activate as each prior phase completes. The remaining nine days deliver the kickoff session, the working calendar live with confirmed events loaded, the PG County groundbreaking captured to brief, and the first drafts of ICP definitions, vocabulary, and voice spec.
Day one, after sign
$1,500 deposit invoiced. Phase 1 kickoff session scheduled. Working calendar opens this week. The groundbreaking is the first asset in the vault.
APPROVED FOR REVOLUTIONARY VP STUDIOS
Zach Guerra
Co-Founder, RVP Studios
Date: ____________________
Daniel Strauch
Co-Founder, RVP Studios
Date: ____________________
CONFIRMED FOR ETHOSM2
J. Marcus Howard
President & CEO, EthosM2
Date: ____________________
FOCASGrowth Framework™A product of EthosM2
13 / 13

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