Resources

'Til All Families Are Blessed — FOCAS One Sheet
Growth Proposal — ‘Til All Families Are Blessed
FOCAS Framework™
Prepared by Renee D. Holtz — Licensed FOCAS Framework™ Marketing Professional — Refined Concepts Multimedia
Nonprofit · Homeless Services · Gift Card & Housing Programs · Washington, DC

Amplifying the Mission
That Blesses
Every Family

tilallfamiliesareblessed.org

‘Til All Families Are Blessed is a 501(c)(3) nonprofit serving Washington, DC’s homeless population through direct gift card distribution and long-term housing initiatives. Founded in 2014 by Jamie High, TAFAB operates with faith-driven purpose and 30+ years of fiscal stewardship. The mission is clear — the digital infrastructure must now match the heart.

Prepared For
Jamie High
Founder & Executive Director
Organization
‘Til All Families Are Blessed
Status
501(c)(3) Nonprofit
Location
712 H Street NE, Suite 1438
Washington, DC 20002
Service Area
DC · Maryland · Virginia
Est.
2014
501(c)(3)
Tax-Exempt Nonprofit
10+
Years of Service
DMV
DC · MD · VA Coverage
2
Core Programs

The Challenge — Where the Mission Needs Amplification

Website & Digital Presence

Current site lacks modern design standards, mobile optimization, structured donation funnels, and clear calls-to-action. Visitors cannot easily find programs, events, or give recurring support.

Social Media & Storytelling

No consistent content strategy, limited audience engagement, and no branded storytelling pipeline to convert community awareness into active donors, volunteers, and corporate partners.

Donor & Volunteer Pipeline

No CRM system to capture, segment, and follow up with donors, volunteers, or corporate sponsors. Every touchpoint is manual, untracked, and at risk of lost opportunity.

Brand Authority & Discoverability

Mission-driven organizations must be discoverable by AI search, grant platforms, and community partners. TAFAB currently has minimal digital authority signals or search optimization.

What We Will Build for ‘Til All Families Are Blessed

Custom Website Redesign & Development

Modern, mobile-responsive website with dedicated pages for the Gift Card Program, Housing Program, Corporate Partnerships, Events, and an optimized Donations page with seamless PayPal integration and recurring giving options.

6+ Pages Mobile-First Donation Funnels

Social Media Strategy & Content Engine

Branded content calendar across Facebook, Instagram, and LinkedIn — impact stories, volunteer spotlights, event promotion, quarterly campaign launches, and automated posting workflows that drive engagement and donor acquisition.

3 Platforms Content Calendar Impact Stories

EM2-BOS™ Business Operating System

Full CRM and automation platform: donor pipeline management, volunteer intake forms, automated email/SMS follow-up sequences, appointment scheduling, event RSVP tracking, corporate sponsor nurture campaigns, and a unified dashboard for all communications.

CRM Email/SMS Pipelines Unified Inbox

SEO & AI Search Optimization

On-page SEO, local search optimization for Washington DC and the DMV region, Google Business Profile management, and structured data so TAFAB is discoverable by AI assistants, grant search platforms, and community directories.

Local SEO AI Discovery Google Profile

The FOCAS Framework™ — 5-Phase Methodology

F
Foundation
Website Build Brand Identity CRM Setup Domain & Hosting
O
Operations
Donor Pipeline Email Sequences Intake Forms Event Workflows
C
Conversion
Donation Funnels Sponsor Outreach Volunteer Intake Event RSVPs
A
Amplification
Social Content Impact Stories PR & Media Community Reach
S
Scale
Grant Readiness Corporate Partners Regional Expansion Recurring Giving

Investment Tiers

Ignite
Website + SEO Foundation
$3,500
One-Time Build
  • Custom website redesign (up to 6 pages)
  • Mobile-responsive, ADA-conscious design
  • Optimized Donations page with PayPal
  • Gift Card & Housing Program pages
  • On-page SEO & local search optimization
  • Google Business Profile setup
  • 30-day post-launch support
Dominate
Full FOCAS™ Buildout
$8,500
One-Time Build
+ $650/mo — EM2-BOS™ Platform
  • Everything in Accelerate, plus:
  • Full FOCAS Framework™ 5-phase buildout
  • Corporate sponsor nurture automation
  • INTENTIVE™ AI search optimization
  • Quarterly campaign launch support
  • 6 months content creation & management
  • Priority support & strategy sessions

Powered by the Ethos Media Marketing Ecosystem

EM2-BOS™

Business Operating System — CRM, pipelines, automation, unified inbox, scheduling, and reputation management in one platform.

INTENTIVE™

AI Search Ownership — autocomplete and search presence optimization so your organization is recommended by AI systems.

Catalyst Pro

Content Distribution — syndication across 400+ premium publishers for authority-building press coverage.

FOCAS Framework™

Strategic Methodology — the 5-phase system (Foundation, Operations, Conversion, Amplification, Scale) powering every engagement.

Confidential  •  Prepared exclusively for ‘Til All Families Are Blessed  •  © 2026 Ethos Media Marketing & Consulting LLC