Resources

FOCAS Growth Framework × Revolutionary VP Studios — Growth Proposal (v12)

GROWTH PROPOSAL · CONFIDENTIAL

PREPARED FOR

Zachary Guerra & Daniel Strauch

Co-Founders, Revolutionary VP Studios

Aligning the powerful VP capabilities
with a future-forward marketing & digital infrastructure.

Systems · Authority · Social · Marketing. One engagement. Aligned to October 2026.

J. Marcus Howard · President & CEO, EthosM2
stayfocas.com · ethosm2.com

A product of EthosM2

May 2026

SEO + AEO surface

Confidential

Where peers in the category appear today.

Trilith Studios · Atlanta, GA

Anchor studio, Southeast

Cookerly PR retainer. Coverage in Variety, Deadline, Hollywood Reporter, TV Tech. Prysm Stage operated with NEP Virtual Studios.

PIER59 Studios · NYC Chelsea

Federico Pignatelli, Founder/CEO

Megaverse™ trademark launched March 2026 via PR Newswire. 30+ years in fashion and film press. Indexed across AI surfaces.

TriVision · Chantilly, VA

DMV — direct market

12,000 sq ft. "The Beast" LED 50′×14′. Active LinkedIn. Publishes own DMV market guides. Owns "largest virtual production LED in the DMV".

When a buyer searches Google, asks an AI assistant, or scans trade press for VP capability — these are the studios cited. The Authority + Marketing workstreams put RVP into the same surface through the launch window.

FOCASGrowth Framework™A product of EthosM2

02 / 10

Ahrefs · Live data · May 21, 2026

Confidential

The DMV head-to-head, today.

revolutionaryvp.com

AI citations
across ChatGPT, Gemini, Perplexity, Copilot, Grok, AI Overviews

Organic keywords ranking

Organic traffic

Top 3 positions

trivisionstudios.com DMV peer

295

Organic keywords ranking
as of May 21, 2026

290–360

Range over the last 3 months

Indexed in trade press and AI surfaces. Active LinkedIn presence. Publishes the DMV market guides buyers find first.

This is the baseline today. Workstreams 02–04 build presence into this surface — AI citation, keyword indexing, trade press — through the October launch window.

FOCASGrowth Framework™A product of EthosM2

03 / 10

What we deliver

Confidential

Four workstreams. One engagement.

Digital Systems

UI on the intake · CRM · Response automation · Inquiry-to-tour handoff.

Digital Authority

Trade press cadence · AI citation · Owned vocabulary · Named voice.

Social Presence

LinkedIn · Instagram · YouTube · TikTok — one studio voice.

Marketing

INTENTIVE™ keywords · Catalyst Pro press · PrimeTime · Paid + organic.

FOCASGrowth Framework™A product of EthosM2

04 / 10

Workstream 01

Confidential

Digital Systems.

Architecture

EM2-BOS™ Core

Calendar, intake, holds, and confirmations on a single rail. CRM with project-type and cycle-position fields.

SLAs

Response Targets

Acknowledgment in minutes. Human reply within one business hour for production inbound. Documented escalation path.

Reporting

Cadence

Weekly pipeline. Monthly attribution and system health. Quarterly workstream alignment.

FOCASGrowth Framework™A product of EthosM2

05 / 10

Workstream 02

Confidential

Digital Authority.

Trade Press

Industry channels

Variety, Deadline, Hollywood Reporter, TV Tech, Cynopsis, Production Hub, regional trades.

AI Surfaces

Citation targets

ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews — indexed through the press cycle.

Directories

60+ sources

ProductionHUB, Filmtools, regional film commissions, event venue databases, AV/staging directories.

Vocabulary

Owned language

Trademark-eligible architecture for RVP's capability. Built in foundation phase; in public use by month two.

FOCASGrowth Framework™A product of EthosM2

06 / 10

Workstreams 03 + 04

Confidential

Social Presence & Marketing.

Social Presence

Agencies, corporate event buyers. Capability + partnership cadence.

Instagram

Talent, creative scouts. Behind-the-scenes, portfolio reels.

YouTube

Capability proof. Walkthroughs, technical demos, case studies.

TikTok

Cultural reach. Short-form, platform-native voice.

Marketing

INTENTIVE™

35–55 production-buyer keyword claims (tier-dependent).

Catalyst Pro

2–3 press releases per month through industry channels.

PrimeTime

500+ regional outlets and NBC/ABC/CBS/Fox affiliate distribution per release.

Paid

Search and social acquisition while organic compounds.

FOCASGrowth Framework™A product of EthosM2

07 / 10

The engagement

Confidential

One partner. One coordinated layer.

Physical side

Partner

Optic8

Scope

LED wall and ceiling, processors, tracking, servers, Unreal & Pixera. One coordinated system, pre-pro through post.

Digital side

Partner

EthosM2 (proposed)

Scope

Systems, Authority, Social, Marketing. EM2-BOS™ runs the operations layer; FOCAS Growth Framework™ runs the integration.

FOCASGrowth Framework™A product of EthosM2

08 / 10

The investment

Confidential

Land small. Expand on proof.

Tier 00

Foundation

$4,900setup, no monthly

10-day diagnostic. Workstream audit. Baseline. Counted against Tier 01+ setup if engagement continues.

Tier 01

Visibility Ignite

$4,900/ month

$2,500 setup

EM2-BOS™ + INTENTIVE™ (15 keywords) + 1× Catalyst Pro / month.

Tier 02 · Recommended

Authority Engine

$10,300/ month

$5,000 setup

Tier 01 + INTENTIVE™ (35) + 2× Catalyst Pro + PrimeTime amplification. Sized for the launch window.

Tier 03

Category Domination

$16,700/ month

$8,000 setup

Tier 02 + INTENTIVE™ (55) + 3× Catalyst Pro + premium PrimeTime stack.

FOCASGrowth Framework™A product of EthosM2

09 / 10

Next step

Confidential

Move the digital side
alongside the build.

J. Marcus Howard · President & CEO, EthosM2
stayfocas.com · ethosm2.com

Schedule the diagnostic walkthrough →

10-day Tier 00 · $4,900 · counted against Tier 01+ setup.

FOCASGrowth Framework™A product of EthosM2

10 / 10

Resources

Aligning the powerful VP capabilities
with a future-forward marketing & digital infrastructure.

Where peers in the category appear today.

The DMV head-to-head, today.

Four workstreams. One engagement.

Digital Systems.

Digital Authority.

Social Presence & Marketing.

One partner. One coordinated layer.

Land small. Expand on proof.

Move the digital side
alongside the build.

The Authority Ceiling (Book)

The Framework

Products

Company

Resources

Aligning the powerful VP capabilitieswith a future-forward marketing & digital infrastructure.

Where peers in the category appear today.

The DMV head-to-head, today.

Four workstreams. One engagement.

Digital Systems.

Digital Authority.

Social Presence & Marketing.

One partner. One coordinated layer.

Land small. Expand on proof.

Move the digital sidealongside the build.

The Authority Ceiling (Book)

The Framework

Products

Company

Aligning the powerful VP capabilities
with a future-forward marketing & digital infrastructure.

Move the digital side
alongside the build.